7 Things I Learned About Amitabh Kant, CEO of Niti Aayog

  1. Most recently he was in the news for saying that plastic money in the form of credit and debit cards will be obsolete by 2020. That’s in three years. The future is apparently Aadhcar-enabled, biometrically-authenticated mobile payments. Less than 1/3rd of the population has smartphones today.

  2. Actually, setting realistic targets is a bit of a habit. "The concept of linking Delhi to Mumbai is an ambitious one, but by 2017, this will be come a reality. The challenge is that India must think big. India should also have the capacity to break up this large project into smaller, doable concepts. Therefore, we have broken the project from 24 to seven cities." Don’t let anyone say you Kant dream big.

  3. Things might become clearer when you learn he’s the man behind Incredible India, Make in India, Startup India and Kerala’s God’s Own Country campaign. He must’ve been sick on the day they launched Digital India, there’s no other explanation.

  4. He defended the sacking of Aamir Khan as the brand ambassador of the Incredible India campaign after the actor called the country intolerant saying "A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of ‘Incredible India’ promotes the country as ‘incredible’".

  5. He wrote a book called "Branding India: An Incredible Story". You know it’s incredible because he told you.

  6. He plays golf. In fact, he thinks that,"the most intricate, the most difficult and the most complex issues can be sorted out on the golf course."

  7. He is no relation to Immanuel Kant.